What Is Campaign Builder?
Campaign Builder is your all-in-one platform for creating and managing custom loyalty campaigns
across multiple channels. With it, you can reward customers for purchases, send personalized emails
or SMS offers, or target specific segments based on shopping habits.
Here’s what makes it so effective:
All Campaign Types
Open Ended Campaigns
Keep your customers coming back by rewarding them instantly for key purchases or actions. Perfect for building ongoing engagement and turning casual shoppers into loyal fans.
Reward Types
Percent of Dollar Value in Tokens
Automatically award a percentage of the transaction value in tokens—rewards scale with spending.
Static Tokens
Award a fixed number of tokens per transaction or event, regardless of purchase amount.
Tokens Per Dollar Value in Tokens
Customers earn a set number of tokens for every dollar spent – easy to set and track.
Trigger Points Campaigns
Encourage repeat visits and smart spending by rewarding customers when they hit milestones. Think of it as a digital punch card that keeps them coming back for more.
Reward Types
Coupon
Automatically issue a coupon when a trigger event occurs—redeemable in-store or online.
Static Tokens
Award a fixed number of loyalty tokens when the trigger is met—consistent and easy to track.
Trigger Points Per Dollar Value – Coupon
Provide a coupon based on spending thresholds—reward scales with transaction value.
Trigger Points Per Dollar Value – Tokens
Award tokens proportionally to customer spend when the trigger condition is reached.
Raffle Campaigns
Add a spark of excitement with chance-based rewards! Customers earn raffle entries based on purchases, creating buzz and boosting engagement.
Reward Types
Sale Dollars Based
Customers earn raffle entries based on the amount they spend.
Total Dollars Based
Entries awarded based on total transaction value.
Item Based
Earn raffle entries for buying specific items.
Auto Trigger Rewards
Never miss a moment to delight your customers. Automatically reward them on birthdays, sign-ups, anniversaries, or after periods of inactivity to keep them engaged.
Reward Types
Birthday Coupon
Automatically send a coupon to celebrate a customer’s birthday.
Birthday Tokens
Give loyalty tokens on a customer’s birthday to drive engagement.
We Miss You – Coupon
Encourage return visits by sending a coupon to inactive customers.
Signup Coupon
Thank new customers for joining with an automatic coupon.
Signup Tokens
Give new customers tokens upon signing up for your loyalty program.
Visit Tokens
Reward customers automatically for repeat visits to keep them coming back.
Download The Full Campaigns Guide With
Examples + View All Case Studies
How Can You Reward Your Customers for Being Loyal?
Loyalty is earned, and the right rewards keep customers coming back. With Loyal‑n‑Save, you can create
campaigns that recognize and reward customers – from everyday purchases to special milestones. Explore the
main campaign types and reward options to make every interaction count.
A designated percentage of the line-item amount will be given back as tokens.
- Example: Earn 0.5% of your total purchase when you pay with cash.
Description of the campaign: Customers earn a set number of tokens when they buy certain products. Each product is assigned a fixed internal point value set to 10 to track the internal progress. When customers reach the specified threshold, they will earn a predetermined token reward.
- Example: Buy 10 ____ and receive 5,000 tokens.
- Example: Buy 5 ___ every week and get 1,000 tokens.
Description of the campaign: Awards tokens based on the amount the customer spends, in increments of the specified dollar value.
- Example: Get 100 tokens for every $1 you spend on _________
Description of the campaign: Customers earn coupons as a reward for their purchases.
- Example: Buy 3 ___ and get a free ____.
- Example: Spend $25 on ___ and receive a $5 off coupon for your next visit.
Description of the campaign: Customers will receive a fixed number of tokens when they purchase a specific product(s).
- Example: Earn 50 tokens when you buy any ______ product.
Description of the campaign: Awards tokens based on the amount the customer spends, in increments of the specified dollar value.
- Example: Get 100 tokens for every $1 you spend on _________
Description of the campaign: Customers earn coupons as a reward for their purchases.
- Example 1: Buy 3 ___ and get a free ____.
- Example 2: Spend $25 on ___ and receive a $5 off coupon for your next visit.
Customers earn raffle entries according to their spending. For every specific dollar amount spent in a single transaction during the promotional period, they will receive one digital raffle entry.
- Example: Earn a digital raffle entry to win a ______ every time you spend $50.
A raffle entry is given to the customer when total dollars spent reaches the trigger amount goal during the campaign period.
- Example: Earn a digital raffle entry to win a $100 gift card when you spend $500 in the month of July.
Customers earn raffle entries by purchasing items from a predefined whitelist. Each time an eligible item is purchased, they receive one raffle entry. The number of entries per item may vary depending on the promotion’s rules.
- Example: Purchase ______ and earn an entry for a chance to win a _______.
Top Features of the Loyal‑n‑Save Campaign Builder
Creating and managing campaigns has never been easier. Our platform—powered by the FTx Control Center—is
recognized as top customer loyalty program software, giving retailers a powerful, intuitive tool to design
promotions that drive sales, reward loyalty, and engage customers—all in just a few clicks.
Easy, Intuitive Setup
Create campaigns quickly with an intuitive interface. Select your offer type, add visuals, and customize your campaigns to engage your customers.
Schedule Campaigns in Advance
Plan ahead and set start and end dates for your promotions. Whether it’s a single-day flash sale or a month-long campaign, Campaign Builder automatically launches your promotion at the right time.
Seamless Integration
Campaign Builder connects effortlessly with your checkout and POS system, automatically syncing data for tracking, reporting, and reward redemption.
Tailored Targeting Options
Engage with customers based on their shopping behavior, purchase history, or product interests, while refining demographic details like age, gender, or loyalty tier. Target specific states, cities, or ZIP codes to drive local traffic.
Visual Appeal
Use vibrant, customizable images to make your campaigns pop. Promotions that look great also perform better, keeping customers engaged and coming back.
Centralized Control & Tracking
Campaign Builder lives within the FTx Control Center, giving you one place to create, manage, and monitor every campaign. From tracking engagement metrics to viewing real-time results, you’ll have full visibility across all your stores and marketing channels.Ignite Your Loyalty Campaigns with Loyal‑n‑Save
Turn every customer interaction into a win! With Loyal‑n‑Save, you can launch dazzling promotions, target the right shoppers, and reward loyalty—all from one super-simple platform. Boost sales, spark engagement, and keep customers coming back for more.
Reach the Right Customer, Every Time
Let your marketing work for you—automatically sending the right message to
the right customer, exactly when it matters most.
Brands That Love Loyal‑n‑Save
See why top brands choose Loyal‑n‑Save to engage their customers and drive loyalty. Our partners rely on our
platform to create meaningful rewards and seamless campaigns that keep shoppers coming back.
Turn Referrals into Rewards
Loyal‑n‑Save makes it easy to reward both employees and customers for spreading the word. With our
Employee Incentive Program (EIP) and Team Builder, you can motivate your team and empower your
customers to bring in new business – all while driving engagement and loyalty.
Reward Your Team for Spreading the Word
With the Employee Incentive Program (EIP), employees earn rewards when they refer new customers or drive sign-ups to your loyalty program. It’s an easy way to motivate staff and grow your customer base.
- Example: Suzanne refers a friend who signs up – she earns 1,000 tokens or a $10 coupon!
Empower Your Customers to Refer Friends
With Team Builder, Customers can invite friends to join your loyalty program, earning rewards when their referrals make purchases. This builds engagement and expands your reach organically.
- Example: Mark invites 3 friends to join the program—he receives bonus
tokens for each friend who makes a purchase.
Powerful Reporting at Your Fingertips
Get a clear view of your loyalty program with powerful reporting tools. Loyal‑n‑Save lets you track campaigns, customers, purchases, and more—helping you see what’s working, engage smarter, and make decisions with confidence.
Learn About Reports
Boost Your Campaigns with Ready-to-Go Marketing Tools
Get your loyalty program noticed—and remembered! Loyal‑n‑Save equips you with all the resources you need to make every campaign shine. From eye-catching email messages and app notifications to website banners, digital signage, and in-store promos, every tool is designed to grab attention, drive sign-ups, and keep your customers coming back for more.
View Marketing Materials
FTx Concierge Service: Audits & Setups
Take the stress out of loyalty management. Our FTx Concierge Service team sets up and maintains your campaigns, monitors performance, and delivers ROI reports—so you can focus on growing your business while we handle the details.
View What Concierge Can Manage for YouWhy Campaign Builder Is Better
Generate better loyalty program engagement and outcomes with Loyal‑n‑Save’s Campaign Builder. From
automation to personalization, Campaign Builder gives you everything you need to create campaigns that
work—and keep customers coming back.
Ready to Boost Your Loyalty Program?
Turn your customers into repeat buyers and grow your business with Loyal‑n‑Save. Start creating campaigns that engage, reward, and retain your audience – all from one powerful platform.
COMING SOON: Tiered Rewards
Recognize and Reward Your Most Valuable Customers
Not all customers are the same—and now you can reward them accordingly. Tiered rewards let you offer special perks and privileges based on loyalty, spending, and engagement. From early access to deals to bonus rewards for big spenders, your top customers feel valued – and everyone has a reason to keep coming back.
What’s Included
-
Early Access:
Customers who spend more get deals before everyone else.
-
Bonus Rewards:
High-spending customers can earn 20X points, while casual shoppers may earn 2X points.
FAQs
Loyal-n-Save Campaign Builder acts as a single solution for running and managing all your loyalty campaigns. You can create campaigns and monitor them within Campaign Builder.
Loyal-n-Save Campaign Builder enables you to run both online and offline loyalty campaigns. Referral campaigns, digital punch cards, transaction-based rewards, and limited-time offers can all be set up in Campaign Builder.
A Loyal‑n‑Save raffle campaign is a promotional program where your customers earn entries for a chance to win prizes. It’s a simple way to drive engagement, reward loyalty, and keep shoppers coming back.
With Loyal‑n‑Save, customers earn entries automatically when they make qualifying purchases or take specific actions, like scanning their loyalty QR code at checkout.
For example, you could set up a raffle where every $10 spent earns one entry. Loyal‑n‑Save tracks all entries, so there’s no manual work for your team.
Loyal‑n‑Save randomly selects winners from all eligible entries. This ensures a fair process and saves retailers the hassle of manually picking winners.
You can run them as often as you like—weekly, monthly, or tied to special promotions. Loyal‑n‑Save makes it easy to launch, manage, and close campaigns whenever it suits your store.
A Loyal‑n‑Save digital punch card campaign replaces the old paper punch card with a modern, app-based system. Customers earn punches for qualifying purchases, and once they hit the target number, they get a reward—all tracked digitally.
Customers scan their Loyal‑n‑Save QR code or use their loyalty ID at checkout to earn punches.
For example, a store could set up a campaign where every purchase earns one punch, and after 10 punches, the customer receives a free product or discount. Loyal‑n‑Save handles the tracking automatically.
Yes! Loyal‑n‑Save syncs punch card progress across all locations linked to your account, so customers can earn and redeem punches wherever you operate.
You got it! Loyal‑n‑Save lets you decide how many punches are needed for a reward and what that reward will be—whether it’s a free item, a discount, or a special offer. You have full control to tailor campaigns to your goals and customer base.
Yes, our Campaign Builder comes with built-in reporting and analytics features. Use these insights to identify what works and what’s not worth the effort.
Loyal‑n‑Save makes it easy to track how your campaigns are performing. Key metrics include redemption rate (how many rewards are used), engagement rate (how often customers interact with campaigns), average spend per customer, and repeat visit frequency. Monitoring these key performance indicators (KPIs) helps you see what’s working and optimize campaigns for even better results.
With Loyal‑n‑Save, the sky is the limit. You can offer free products, discounts, cashback, or even exclusive experiences. The platform is flexible, so you can tailor rewards to your customer base and your store’s goals.
Customers can redeem rewards in-store by scanning their QR code, at the POS using their loyalty ID, or in some cases via your app or website if you’re running digital campaigns. Loyal‑n‑Save tracks everything automatically.
Rewards are tied to your store account, so they are redeemable only at your locations. If you operate multiple stores under one account, customers can use their rewards at any of your locations, but they won’t work at other businesses.
Yes! Loyal‑n‑Save integrates with various POS systems (like FTx POS) and other marketing tools. These integrations help automate scan data tracking, loyalty enrollment, and reward redemption, making it easy to manage campaigns without extra manual work.
Absolutely! Loyal‑n‑Save lets you run email campaigns, in-app messages, QR code promotions, and social campaigns to attract new members. You can even tie sign-ups to rewards to encourage enrollment.
Plus, with the Employee Incentive Program, you can reward staff for helping drive sign-ups, motivating your team to support your loyalty program growth.
Yes! Loyal‑n‑Save allows full white-label customization, so your program looks and feels like part of your brand. From logos and colors to custom messaging, you can create a seamless loyalty experience that matches your store’s identity.
Discover How FTx Academy Makes Loyal‑n‑Save Work for You
Get the most out of Loyal‑n‑Save with FTx Academy. Our step-by-step trainings and expert guidance help you master campaigns, boost customer engagement, and maximize loyalty program results.
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