Swag Shop Banner

Meet the Swag Shop

Swag—“stuff we all get”— is the age-old marketing strategy for building
brand awareness, going back to Coca-Cola in the 1890s, giving away branded merch people love.

The Swag Shop brings that same concept to your loyalty program. Customers can trade tokens for branded merch, digital coupons, or exclusive goodies—all from the app or web portal. It’s a simple, proven way to drive repeat visits and turn customers into brand advocates.

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Keep Them Coming Back

Shoppers love redeeming points for merch they actually want—hello, repeat visits!

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Make Loyalty Fun

Tokens aren’t just numbers—they’re a way to score cool stuff and stay engaged.

Create Brand Fans
Create Brand Fans

Exclusive rewards and branded swag get people talking and sharing your store with friends.

How to Score Rewards

There are plenty of ways for customers to earn loyalty tokens—every interaction counts, making rewards fun and easy to get.

Score-Rewards
  • Sign Up & Start Earning

    Tokens just for joining your loyalty program.

  • Birthday Bonuses

    Celebrate their special day with extra tokens.

  • Loyalty Anniversaries

    Reward milestones and show your appreciation.

  • Visits & Purchases

    Tokens for shopping, whether online or in-store.

  • Referrals & Reviews

    Encourage them to share the love and spread the word.

Build Your Loyalty Campaigns

Turn Tokens into Rewards They’ll Love

Make it simple for customers to use their tokens and get the rewards they want—on their terms.

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Products

Trade tokens for your coolest branded merch or exclusive items.

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Digital Coupons

Redeem points for online deals or discounts that keep them coming back.

In-Store Pickup
In-Store Pickup

Grab rewards straight from the store—fast and hassle-free.

Shipping
Shipping

Have rewards delivered right to their door for maximum convenience.

How Customers Use the Swag Shop

Turning loyalty tokens into merch, perks, or gifts has never been easier.

Start Shopping
Step: 1
Start Shopping

Open the Loyal-n-Save app or visit the online Swag Shop.

Browse & Explore
Step: 2
Browse & Explore

Check out items by store, category, or token cost—and filter by popularity, newest, or low-to-high token value.

Redeem with a Tap
Step: 3
Redeem with a Tap

Pick what they want, choose the quantity, and redeem with tokens instantly.

Choose How to Get It
Step: 4
Choose How to Get It

Decide between in-store pickup or having it shipped right to their door.

Track & Enjoy
Step: 5
Track & Enjoy

Confirmation and tracking details are sent via app, email, and SMS.

Extra Perks: Customers can gift items to friends or review their order history anytime.

Automatic Updates Your Customers Will Appreciate

Keep customers in the loop with automatic updates that make it easy to stay on top of rewards, redemptions, and loyalty activity.

Order Alerts

Order Alerts

Automated emails, SMS, or push notifications let customers know when their order is received, in progress, ready, or shipped.

Follow-Up & Reviews

Follow-Up & Reviews

A few days after redemption, Klaviyo automatically sends friendly follow-ups asking for a review and encouraging customers to keep earning points for more rewards.

Keep Them Engaged

Keep Them Engaged

These automated notifications help drive repeat visits, keep excitement high, and make the loyalty experience seamless.

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Ready to Launch Your Swag Shop

Let your customers earn and redeem rewards in a fun, easy way—and see how simple it is to start.

Why Businesses Love the Swag Shop

The Swag Shop brings a whole new level of excitement to your loyalty program. When customers have great rewards to earn and redeem, engagement goes up—and so do repeat visits.

Businesses
  • Boost Brand Awareness

    Put your brand front and center with merch customers actually want to wear, use, and share.

  • Bring Customers Back More Often

    Tokens give shoppers a reason to return, redeem rewards, and keep engaging with your store.

  • Drive More Sales

    When customers are earning toward something they want, purchases feel even more rewarding.

  • Flexible Reward Options

    Offer rewards that fit your business—from merch and coupons to shipping or in-store pickup.

Quick-Setup

Quick Setup, Full Control

Getting your Swag Shop going is easier than you think. Add your merch, tweak the settings, and you’re ready to let customers start redeeming—all from one simple dashboard.

Log into Control Center
Step: 1
Log into Control Center

Pop into your dashboard and head over to Loyalty → Swag Shop.

Add Your Products
Step: 2
Add Your Products

Upload your merch, set token costs, and add descriptions and images—make it look awesome.

Organize Your Shop
Step: 3
Organize Your Shop

Set up categories, tags, and filters so customers can easily find what they want.

Choose How Rewards Get to Customers
Step: 4
Choose How Rewards Get to Customers

Offer shipping, in-store pickup, or both. Your call—whatever makes it easiest for them.

Save & Publish
Step: 5
Save & Publish

Hit publish, and your items are live in the app and online—simple as that.

Shipping Flexibility

Doorstep delivery or in-store pickup?
Your customers decide, and you stay in control.


  • Standard Shipping: Send rewards straight to your customer’s door.
  • In-Store Pickup: Let them swing by and grab it—extra foot traffic for your store!

Advanced Options, Your Way

Want a little extra control? You’ve got it. Set limits,
restrictions, and timing so your rewards work exactly how you want.


  • Daily Redemption Limits: Keep things smooth and avoid overwhelming demand.
  • Per-Purchase Limits: Make sure no one grabs too much at once.
  • Age Restrictions: Control who can redeem certain items.
  • Expiration Times: Give rewards a little urgency so customers don’t wait too long.

Take Loyalty Anywhere

Customers can earn, track, and redeem rewards on the go with the Loyal‑n‑Save app—available for both Apple and Android devices.

FAQs

Any product or branded merchandise you upload—hats, shirts, accessories, and more—can be available for customers to redeem with their loyalty tokens. Other swag items include coupons.

The products in the Swag Shop can be products from manufacturers or vendors, items that the retailer purchases, or products from store inventory.

If you add products from inventory, make sure you are monitoring both inventories—online and in-store—to keep availability accurate for customers redeeming rewards.

Swag Shop items can be added and managed through the Loyal‑n‑Save Control Center in your merchant account.

Yes! Customers can pick products and send them as gifts directly through the app.

Shoppers browse the Swag Shop on the app or web portal, select what they want, and use tokens to redeem for shipping or in-store pickup.

A Swag Shop is an online rewards store within the Loyal-n-Save platform where customers can redeem the reward tokens they earn through purchases, promotions, or referrals.

Businesses can add exclusive merchandise, special products, coupons, or other rewards that customers can claim using their tokens instead of cash.

The Swag Shop gives customers more ways to use their rewards while encouraging ongoing engagement with the loyalty program.

Learn More with FTx Academy

FTx Academy is your go-to for all things Loyal‑n‑Save. Check out the Swag Shop course to set up rewards, manage merch, and give customers an easy way to redeem tokens— turning shoppers into regulars.

Discover the Platform

Discover the Platform

Walk through Swag Shop setup and get a feel for all the other Loyal‑n‑Save tools—easy, step by step.

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Boost Engagement

Learn fun ways to keep customers coming back, excited about rewards, and loving what you offer.

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Supercharge Your Loyalty Program

Pick up practical tips for token redemption, gifting, and promotions so every reward really hits the mark.