Unify your loyalty programs across multiple stores or among related brands. All your rewards under one roof!
An umbrella loyalty program is similar to a coalition loyalty program. However, the focus is on multi-store and retailers that manage related brands, rather than a coalition of unrelated brands. With an umbrella program, you create a single loyalty program to maximize impact and simplify management.
First, merchants register on Loyal-n-Save. Once registered, merchants are eligible for the umbrella loyalty program.
Next, connect all the stores you want to include under your umbrella and set rules and criteria for your umbrella loyalty program.
Once configured, make your umbrella program live. Your customers can now earn and redeem rewards at any location.
Umbrella loyalty programs are ideal for: Multi-brand organizations and coalitions of related brands. This allows the umbrella group to create, promote and manage a single loyalty program and allows customers to redeem rewards at any location within the umbrella group.
An umbrella loyalty program unifies your rewards program, simplifies management, and give your customers ways to earn rewards (and stay engaged).
Keep customers under the same roof with an umbrella rewards program. A single store or single brand loyalty program limits potential. Unifying your brands and stores maximizes the value for customers.
For multi-store locations, customers want to earn and redeem rewards regardless of location. Umbrella Loyalty makes that easy.
Store your customer data in one database and gather richer insights like buying patterns and promotional activity across your entire operation.
Choose a rewards management platform that can grow with your business. With Umbrella Loyalty, simply add the new location in the app.
Create, manage and customize your umbrella rewards program with Loyal-n-Save.
You can easily manage your loyalty program even if you have zero technical knowledge. Plus, you can train employees in a matter of hours.
Loyal-n-Save integrates with FTx POS. Simplify your workflows for more efficient management.
Manage your program from a cloud-based dashboard. Access from anywhere on any device.
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Below are some commonly asked questions:
This eliminates unhealthy competition and allows retailers to gain engagement benefits, regardless of the store in which a consumer redeems their rewards.
Yes, you can. If you want to partner with another brand and offer a coalition loyalty program, the umbrella loyalty program feature lets you do that. You can add multiple brands under your umbrella to provide various options to your consumers.
If you allow your consumers to redeem their rewards from only one store, they may lose interest. Offering multiple options helps to keep them engaged.
That's perfectly fine. Most retailers run successful loyalty programs with one store, and so can you. When you grow, your loyalty program can grow with you!
The Altria Group Distribution Company (AGDC) has rolled out their Digital Trade Program for 2025, and Loyal-n-Save can help you meet their new requirements to earn extra cash back each month and gain access to tier 3 promo discounts for your customers. Our loyalty specialists are here to assist tobacco and convenience retailers in qualifying for all 3 tiers of Altria's DTP. Interested in learning more or getting started?
