How Does an Umbrella Loyalty Program Work?
An umbrella loyalty program is similar to a coalition loyalty program. However, the focus is on multi-store
and retailers that manage related brands, rather than a coalition of unrelated brands. With an umbrella
program, you create a single loyalty program to maximize impact and simplify management.
Register Your
Store
First, merchants register on Loyal-n-Save. Once registered, merchants are eligible for the umbrella loyalty program.
Configure Your Umbrella
Loyalty Program
Next, connect all the stores you want to include under your umbrella and set rules and criteria for your umbrella loyalty program.
Offer Irresistible Benefits
to Consumers
Once configured, make your umbrella program live. Your customers can now earn and redeem rewards at any location.
What Types of Brands Should Use
Umbrella Loyalty Programs?
Umbrella loyalty programs are ideal for: Multi-brand
organizations and coalitions of related brands. This allows the
umbrella group to create, promote and manage a single loyalty
program and allows customers to redeem rewards at any
location within the umbrella group.
Benefits of an Umbrella Loyalty Program
An umbrella loyalty program unifies your rewards program, simplifies management,
and give your customers ways to earn rewards (and stay engaged).
Grow Your Brand
Keep customers under the same roof with an umbrella rewards program. A single store or single brand loyalty program limits potential. Unifying your brands and stores maximizes the value for customers.
Enhanced Experiences
For multi-store locations, customers want to earn and redeem rewards regardless of location. Umbrella Loyalty makes that easy.
Centralized Management
Store your customer data in one database and gather richer insights like buying patterns and promotional activity across your entire operation.
Seamless Scalability
Choose a rewards management platform that can grow with your business. With Umbrella Loyalty, simply add the new location in the app.
Why Choose Loyal-n-Save for Umbrella Loyalty Programs?
Create, manage and customize your umbrella rewards program with Loyal-n-Save.
User-Friendly
You can easily manage your loyalty program even if you have zero technical knowledge. Plus, you can train employees in a matter of hours.
Seamless POS Integration
Loyal-n-Save integrates with FTx POS. Simplify your workflows for more efficient management.
Manage From Anywhere
Manage your program from a cloud-based dashboard. Access from anywhere on any device.
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FAQs
Below are some commonly asked questions:
This eliminates unhealthy competition and allows retailers to gain engagement benefits, regardless of the store in which a consumer redeems their rewards.
Yes, you can. If you want to partner with another brand and offer a coalition loyalty program, the umbrella loyalty program feature lets you do that. You can add multiple brands under your umbrella to provide various options to your consumers.
If you allow your consumers to redeem their rewards from only one store, they may lose interest. Offering multiple options helps to keep them engaged.
That's perfectly fine. Most retailers run successful loyalty programs with one store, and so can you. When you grow, your loyalty program can grow with you!
