Loading
The Do's and Don'ts of Convenience Store Loyalty Programs
Loyalty

The Do's and Don'ts of Convenience Store Loyalty Programs

Share on:

Boosting profitability and attracting consumers to raise sales are of course the same reasons why convenience stores provide loyalty programs, but not all rewards programs are created equally and may not produce the results that c-store owners may anticipate. To highlight what is required and what should be avoided while designing a loyalty program, there are often webinars on the do's and don'ts of a successful rewards program. Here are some common practices that businesses should follow and some things to avoid when creating their convenience store loyalty programs

Do’s  

1. Do Keep Your Enrollment Methods Open  

It is a crucial component of a customer loyalty program for convenience stores since without enough people signed up, it will be difficult to get them engaged and see great outcomes from your program. Therefore, getting prospects to enroll should be your first priority. 

Divide the enrollment process into two parts: customers and the rewards program. Find out what obstacles are standing between a customer and the rewards program. 

  • If the shop has a card-based system, customers don’t want to carry around a new card 

  • Older customers are reluctant to use online or mobile procedures  

By allowing clients to enroll in a way that they most identify with, you may completely eliminate this problem. Here is an illustration of that: 

Through the use of a card, app, and website that are all accessible from any location and on any device, Thorntons employs an omnichannel enrollment strategy. The company attracted 1 million members to the program in its first year by providing the methods of enrollment to its clients. 

2. Segmentation in the Loyalty Program  

C-store operators typically don't know what or how frequently their customers are buying. They only concentrate on creating a customer- or category-focused store. However, you get a bigger view when you segment your customer base based on relevance, retention, and revenue. You must do this if you want to create a successful loyalty program. The essence of loyalty programs is segmentation. 

3. Customize Rewards  

Segmentation is the starting point for personalizing rewards. Different c-store customer loyalty programs are readily available for them after the c-store segments its customers.  

4. Do Timely Promotions  

Customers will buy more quickly the closer you get them to a reward redemption or gift. Loyal clients are encouraged to make purchases via timely promotions. They also spread awareness and stir up excitement. 

5. Show Generosity and Gratitude  

To make sure your loyalty value is competitive with predicted future consumer behaviors, evaluate it. Make sure it expresses appreciation for your customers. 

Don'ts 

1. Don't Just Focus on the Benefits 

It's a dangerous game to use discounts and rewards to reward loyalty. Customers that are simply interested in inexpensive pricing may end up being your customers. Therefore, strive to engage your customers and provide them with higher value rather than just concentrating on rewards. 

2. Do Not Provide Generic Rewards  

Customers in the modern day expect to be respected, acknowledged, and involved. It is therefore crucial to reward people in accordance with their individual preferences. In return for their loyalty, provide them with special discounts on selected products. 

3. Do Not Think That Your Loyalty Programs Are the Only Means of Boosting Sales 

The goal of loyalty programs is primarily connection building. Therefore, you won't have much success if your only objective is to increase sales and money. To keep customers from switching to a competitor, concentrate on how you can better service them and earn their loyalty. 

Conclusion 

If the goal is to increase sales and ultimately improve the bottom line, launching a loyalty program is insufficient. The convenience store needs to cultivate super fans that frequently visit the same location over others and engage with it. When creating a user-friendly loyalty program that has great features and benefits, it is crucial to put the customers and their requirements first. Before launching, retailers should analyze the customer journeys and create a defined strategic program. For starters, it's critical to keep your loyalty programs straightforward, interesting, and providing more customers with value. Your problem will be greatly reduced if you choose one of the best convenience store loyalty programs providers, such as Loyal-n-Save. 

FAQs 

1. What goes into creating a successful loyalty program? 

You must be aware of your customers' purchasing trends, touchpoints, and motivators for returning to your store. 

2. Can I manage my loyalty program from my smartphone? 

You can easily manage your loyalty program on the mobile app. 

3. Do I take different loyalty programs for my different stores? 

 No. You can administer the same loyalty program from a single dashboard and run the same rewards program at your convenience store. 

4. Why should convenience stores use loyalty programs? 

Retailers should implement loyalty programs to get a competitive advantage as the market for convenience stores becomes more and more competitive. 

 

This article was written by Loyal-n-Save, an omni-channel customer loyalty solution for retailers looking to increase customer retention and new customer acquisition.
Share on:
Douglas Nolan
Written by Douglas Nolan

He believes in solving real problems with realistic technological solutions that stand the test of time. Seeing his clients struggle to retain consumers, Douglas decided to help his clients by offering affordable and top-class loyalty solutions. Doug loves transforming the lives of his employees by assisting them to develop a solid blend of TQ (Technology Quotient) & SQ (Spiritual Quotient) to excel in their professional & personal lives.

Subscribe to Our Loyalty Newsletters!

We'll keep you posted about our innovations, exclusive offers on our subscription plans, and latest updates, articles and blogs about the loyalty industry.

Suggested Blogs

Read our blogs and stay informed about the latest updates for the loyalty management industries and how consumers are reacting to the new developments.

How to Craft a Strong Customer Engagement Playbook

A Comprehensive Understanding of Purchase Frequency

The Ultimate Guide to Boosting Customer Experience and Establishing Lucrative Relationships with Your Customers