How to Build a Loyalty Program for a Vape & Smoke Shop The electronic substitute for conventional cigarettes has become a competitive market online. According to Forbes, e-cigarette sales will surpass traditional cigarette sales by 2047. You have an industry that will dominate the gigantic tobacco sector. Undoubtedly, the sales are rising both offline and online, making the latter a part of the $2.85 billion market. That said, online stores have to be very dynamic when it comes to vape shop loyalty programs. To make an effective loyalty program, you should reward different customer behaviors and develop a loyal community for your brand.