How the Fate of Loyalty Programs Will Be Influenced by QR Codes

No doubt you’ve seen them: QR codes (a.k.a., quick response codes). You know, those two-dimensional codes that can be found in place of menus at your favorite barbeque restaurant, usually with the message “Find our menu with this QR code!” or on the business card of a local wedding photographer that provides quick and easy access to their online portfolio? And, of course, within your favorite store apps, you can eliminate the need to carry around coupons—one scan, and you’re good to go!

The use of QR codes in your loyalty program solutions will be advantageous to you as a business owner, whether you own a yoga studio or a movie theater. The reason is that they are simple to use, well-liked by smartphone users, and have a big market. From 83.4 million in 2022 to 99.5 million in 2025, more Americans will be using smartphones to scan QR codes, according to Business Insider. Nowadays, the majority of smartphone cameras can read QR codes, making them easier to use and, as a result, more widely embraced. To add to that, 86.66% of smartphone users reportedly scanned a QR code at least once in their lives. And 36.40% perform at least one weekly QR code scan. Additionally, 46.81% of those surveyed concurred that using QR codes makes life simpler in a touchless environment.

The use of QR codes in loyalty programs has grown over time, and they have a sizable transaction size. In this blog, we’ll talk about the benefits that QR codes can bring to a business’s loyalty program. Additionally, we’ll talk about the benefits of using QR-based solutions in loyalty programs as well as how loyalty programs are utilizing QR codes.

How businesses utilize QR codes in their loyalty programs

1994 saw the widespread use of floppy disks, fax machines, dial-up internet, and cassettes. It also saw the invention of the two-dimensional barcode, which changed loyalty programs and is now gaining popularity among businesses. The following are some examples of how businesses are using QR codes in their loyalty programs:

Coupons and special offers

For frictionless and efficient processes for loyalty programs, numerous businesses are employing QR codes. By providing QR-based solutions to their customers, they are removing the need for them to print and carry around coupon codes and instead providing discounts and coupons. While doing away with paper coupons is undoubtedly an environmentally friendly practice, it also frees customers from hassles.

Marketing initiatives

Businesses can now execute creative marketing campaigns and track the outcomes thanks to QR codes. Many brands are developing various types of promotional campaigns and getting the appropriate responses from their target shoppers by utilizing QR-based solutions. To increase the quality of visitors to their websites, some people are integrating QR codes into their print media and social media marketing initiatives.

Take a yoga studio, for instance. The owner of the studio is attempting to enlist more students in their programs and get them to shop at the business’s online store. Current and new students can now easily access the options to sign up for a class and buy yoga-related products from the online shop thanks to the QR code that is provided in the studio itself and on their social media pages.

Gather feedback

Numerous businesses are using QR-based solutions to regularly obtain customer feedback. It is far simpler to create a customer feedback QR code and place it on the bills than to ask for input over the phone or send feedback forms via email. After scanning the QR code, customers can access the feedback form and complete it whenever it’s convenient for them.

Methods for utilizing QR codes in loyalty programs

Customers use a variety of platforms, so marketers may use QR codes in more inventive and unique ways for their loyalty programs. Here are a few examples:

• Business partnerships or tie-ups
• Digital marketing and retargeting
• Email SMS marketing
• In-store displays, aisle signs, and print advertisements
• Mobile apps
• A platform for connecting with customers and a community
• Receipts
• Social media sites
• Tiered loyalty programs

Why QR code integration in loyalty programs is beneficial

Businesses must modify their marketing plans to reflect the technological environment’s constant changes. We have come a long way from the days of sifting through newspapers for a flyer with coupons; the conventional techniques of loyalty programs are inconvenient and unsustainable. However, QR codes are a lot more practical and effective. Businesses should invest in QR-based loyalty programs for the reasons listed below:

Simple to use and access

Owners of businesses can easily integrate QR codes into their loyalty programs. QR codes can be made very quickly and placed almost everywhere, including on receipts, posters, cash registers, and store aisles. It’s really simple for people who use smartphones to access it. They just need to point their mobile device’s camera at the QR code and click the link provided.

TGI Fridays is a great example of this concept. The popular restaurant has its own rewards program app, Fridays Rewards, which offers a wide range of delectable choices. For instance, the member can ask their server to use the QR code provided on the app at the restaurant to get the complimentary appetizer for which they were rewarded. Or, TGI Fridays offers a QR code on the customer’s receipt so the customer can type in or snap a picture of the QR code so they can earn those scrumptious potato skins or buffalo wings in the future, even if they don’t have a reward.

Improved data gathering and tailoring

The typical customer anticipates a personalized experience from the business they are doing business with. However, a large number of businesses fall short of meeting customers’ expectations for personalization. However, the issues can be fixed with QR-based solutions. Businesses can use QR codes to conduct surveys, gather crucial customer data, and gain insights that help them better understand what their customers need and want from them. By gathering the necessary data and feedback, they can customize offers and packages for particular target groups.

Boost customer retention and participation

Engagement and retention can be improved by personalization. Businesses that successfully personalize their loyalty program solutions through the gathering of important customer data and feedback are better equipped to engage their customers and keep them for longer periods of time. It is well known that the cost of getting a new customer is five times higher than the cost of keeping an existing one. Businesses can lower their cost of customer acquisition and increase the lifetime value of their customers by interacting with and keeping the majority of their existing customers.

Increased sales and greater return on investment

Some loyalty industry experts claim that a QR-based loyalty program can increase a business’s profits by 5% to 10%. One of the best investments for businesses is solutions based on QR codes and connected to loyalty programs. Customers are more likely to buy and spend more when QR codes succeed in retaining and attracting more of them. Brands who invest in QR codes and QR-based loyalty program solutions see strong returns.

Find and remove counterfeits 

Every business’s greatest concern is likely the detection of counterfeit goods in both the markets where they do and do not sell. A company’s sales and revenues are negatively impacted by counterfeit goods, but also its reputation is affected. However, it is expected that the $200 billion counterfeit industry will grow at a rate of 20-25% yearly. QR codes can be used by companies, distributors, retailers, and customers to lessen the threat of fake goods. It will be simpler to determine whether the goods are genuine or counterfeit.

Take it all into consideration

In the past few years, QR-based solutions have become a major advancement in loyalty programs. To improve accessibility, efficiency, and environmental friendliness, many businesses are converting to QR-based loyalty solutions.

Are you in search of a loyalty club for your business? Loyal-n-Save is here for you! To schedule a consultation and demo, contact us today!

No doubt you’ve seen them: QR codes (a.k.a., quick response codes). You know, those two-dimensional codes that can be found in place of menus at your favorite barbeque restaurant, usually with the message “Find our menu with this QR code!” or on the business card of a local wedding photographer that provides quick and easy access to their online portfolio? And, of course, within your favorite store apps, you can eliminate the need to carry around coupons—one scan, and you’re good to go!

The use of QR codes in your loyalty program solutions will be advantageous to you as a business owner, whether you own a yoga studio or a movie theater. The reason is that they are simple to use, well-liked by smartphone users, and have a big market. From 83.4 million in 2022 to 99.5 million in 2025, more Americans will be using smartphones to scan QR codes, according to Business Insider. Nowadays, the majority of smartphone cameras can read QR codes, making them easier to use and, as a result, more widely embraced. To add to that, 86.66% of smartphone users reportedly scanned a QR code at least once in their lives. And 36.40% perform at least one weekly QR code scan. Additionally, 46.81% of those surveyed concurred that using QR codes makes life simpler in a touchless environment.

The use of QR codes in loyalty programs has grown over time, and they have a sizable transaction size. In this blog, we’ll talk about the benefits that QR codes can bring to a business’s loyalty program. Additionally, we’ll talk about the benefits of using QR-based solutions in loyalty programs as well as how loyalty programs are utilizing QR codes.

How businesses utilize QR codes in their loyalty programs

1994 saw the widespread use of floppy disks, fax machines, dial-up internet, and cassettes. It also saw the invention of the two-dimensional barcode, which changed loyalty programs and is now gaining popularity among businesses. The following are some examples of how businesses are using QR codes in their loyalty programs:

Coupons and special offers

For frictionless and efficient processes for loyalty programs, numerous businesses are employing QR codes. By providing QR-based solutions to their customers, they are removing the need for them to print and carry around coupon codes and instead providing discounts and coupons. While doing away with paper coupons is undoubtedly an environmentally friendly practice, it also frees customers from hassles.

Marketing initiatives

Businesses can now execute creative marketing campaigns and track the outcomes thanks to QR codes. Many brands are developing various types of promotional campaigns and getting the appropriate responses from their target shoppers by utilizing QR-based solutions. To increase the quality of visitors to their websites, some people are integrating QR codes into their print media and social media marketing initiatives.

Take a yoga studio, for instance. The owner of the studio is attempting to enlist more students in their programs and get them to shop at the business’s online store. Current and new students can now easily access the options to sign up for a class and buy yoga-related products from the online shop thanks to the QR code that is provided in the studio itself and on their social media pages.

Gather feedback

Numerous businesses are using QR-based solutions to regularly obtain customer feedback. It is far simpler to create a customer feedback QR code and place it on the bills than to ask for input over the phone or send feedback forms via email. After scanning the QR code, customers can access the feedback form and complete it whenever it’s convenient for them.

Methods for utilizing QR codes in loyalty programs

Customers use a variety of platforms, so marketers may use QR codes in more inventive and unique ways for their loyalty programs. Here are a few examples:

• Business partnerships or tie-ups
• Digital marketing and retargeting
• Email SMS marketing
• In-store displays, aisle signs, and print advertisements
• Mobile apps
• A platform for connecting with customers and a community
• Receipts
• Social media sites
• Tiered loyalty programs

Why QR code integration in loyalty programs is beneficial

Businesses must modify their marketing plans to reflect the technological environment’s constant changes. We have come a long way from the days of sifting through newspapers for a flyer with coupons; the conventional techniques of loyalty programs are inconvenient and unsustainable. However, QR codes are a lot more practical and effective. Businesses should invest in QR-based loyalty programs for the reasons listed below:

Simple to use and access

Owners of businesses can easily integrate QR codes into their loyalty programs. QR codes can be made very quickly and placed almost everywhere, including on receipts, posters, cash registers, and store aisles. It’s really simple for people who use smartphones to access it. They just need to point their mobile device’s camera at the QR code and click the link provided.

TGI Fridays is a great example of this concept. The popular restaurant has its own rewards program app, Fridays Rewards, which offers a wide range of delectable choices. For instance, the member can ask their server to use the QR code provided on the app at the restaurant to get the complimentary appetizer for which they were rewarded. Or, TGI Fridays offers a QR code on the customer’s receipt so the customer can type in or snap a picture of the QR code so they can earn those scrumptious potato skins or buffalo wings in the future, even if they don’t have a reward.

Improved data gathering and tailoring

The typical customer anticipates a personalized experience from the business they are doing business with. However, a large number of businesses fall short of meeting customers’ expectations for personalization. However, the issues can be fixed with QR-based solutions. Businesses can use QR codes to conduct surveys, gather crucial customer data, and gain insights that help them better understand what their customers need and want from them. By gathering the necessary data and feedback, they can customize offers and packages for particular target groups.

Boost customer retention and participation

Engagement and retention can be improved by personalization. Businesses that successfully personalize their loyalty program solutions through the gathering of important customer data and feedback are better equipped to engage their customers and keep them for longer periods of time. It is well known that the cost of getting a new customer is five times higher than the cost of keeping an existing one. Businesses can lower their cost of customer acquisition and increase the lifetime value of their customers by interacting with and keeping the majority of their existing customers.

Increased sales and greater return on investment

Some loyalty industry experts claim that a QR-based loyalty program can increase a business’s profits by 5% to 10%. One of the best investments for businesses is solutions based on QR codes and connected to loyalty programs. Customers are more likely to buy and spend more when QR codes succeed in retaining and attracting more of them. Brands who invest in QR codes and QR-based loyalty program solutions see strong returns.

Find and remove counterfeits 

Every business’s greatest concern is likely the detection of counterfeit goods in both the markets where they do and do not sell. A company’s sales and revenues are negatively impacted by counterfeit goods, but also its reputation is affected. However, it is expected that the $200 billion counterfeit industry will grow at a rate of 20-25% yearly. QR codes can be used by companies, distributors, retailers, and customers to lessen the threat of fake goods. It will be simpler to determine whether the goods are genuine or counterfeit.

Take it all into consideration

In the past few years, QR-based solutions have become a major advancement in loyalty programs. To improve accessibility, efficiency, and environmental friendliness, many businesses are converting to QR-based loyalty solutions.

Are you in search of a loyalty club for your business? Loyal-n-Save is here for you! To schedule a consultation and demo, contact us today!