The importance of customer loyalty cannot be overstated. Every single time a customer encounters your brand, you have a golden opportunity to win their business for life. Persuading first-time shoppers to become loyal customers is easier said than done, but that's where customer loyalty rewards programs come in.
We're guessing you know all that already. But what if you aren't a retailer? What if you run a manufacturing company?
You still want to reach consumers and incentivize them to choose the brands you manufacture when they shop at their favorite retailers. Don't worry. There's a way to accomplish this with Loyal~n~Save, our fully customizable loyalty program.
Traditionally, Loyal~n~Save serves retailers, providing a comprehensive customer loyalty rewards program that their shoppers love. But our loyalty solutions just expanded...
All of the loyalty strategists at Loyal~n~Save are thrilled to introduce our newest feature… Manufacturer Loyalty!
In this blog article, we'll go over the benefits of using Loyal~n~Save in the manufacturing industry and how it helps manufacturers like you reward the end customer through strategically deployed, digital, product campaigns. And if you stick around until the very end, you can watch a how-to webinar that demonstrates the ease of using our online platform.
SIGN UP FOR MANUFACTURER LOYALTY
Manufacturers hold a unique position within the retail industry. They share the same end customers as the retailers they serve, and yet marketing to end customers can be difficult. Even on a good day, succeeding at winning an end customer to your brand before your competitors do can be unpredictable at best.
With Loyal~n~Save, manufacturers can take matters into their own hands. By designing your own loyalty campaigns, you can present your products exactly as you wish--in the best possible light! What's better than that?
In fact, there is a benefit that's even better than that. The benefit is that when you create your own campaigns, you will be able to supply the retailers you serve with all of your campaigns… so long as they also use Loyal~n~Save. Retailers who have our loyalty program can "accept" your campaigns and promote them to the end customer. These retailers won't hesitate to use your campaigns, because the fact that you made them means they don't have to, i.e. you did all the work for them.
Customers can then redeem manufacturer points in your own personalized Swag Shop filled with branded merchandise and promo items! It's as easy as that. All you have to do is sign up at Manufacturer Loyal~n~Save!
HOW TO USE MANUFACTURER LOYAL~N~SAVE
The manufacturer benefits of Loyal~n~save are endless! By implementing a loyalty program into your manufacturing business, you can incentivize end customers to purchase your products, which will result in retailers placing more orders with your company. When retailers who sell your products begin to earn more sales, you will start receiving more wholesale orders, and awareness about the brands you manufacture will shoot through the roof!
And that's not the only way you can create brand awareness. The Loyal~n~Save Swag Shop is another. By setting up and promoting a Swag Shop within the loyalty program, end customers will be able to use the LnS mobile app to flip through your manufacture-branded items and start dreaming about the t-shirts, hats, and other promotional products they can redeem with their earned points!
Once you sign up at manufacturer.Loyal~n~Save.com, you will be able to log into the dashboard and see how sleek and organized the interface is. But for now, you'll have to take our word for it!
The dashboard allows you to navigate easily and access:
● A list of end customers who have purchased your products
● A list of your active campaigns grouped by location
● The total number of earned points per location, highlighting your top stores
● End customer engagement for each campaign
● Success rate insights per campaign
● And so much more!
Using our easy-to-navigate dashboard, it only takes a few clicks to see, add, modify, or archive all of your "Products". This is where you will upload all of your product information, including product names, descriptions, UPC, category, brand, and any tags you may want to use. In terms of building your brand-new Loyal~n~Save account, this is the very first step you will take after signing up. These specific products and their UPCs are the critical information you need in your campaigns to trigger customer rewards at the retail level. What's great about Loyal~n~Save is that you can enter the information quickly and forget about it!
CREATE YOUR CAMPAIGNS
Campaigns are a great way for the manufacturer to reward the end customer. Entering the dashboard, you can set up a new campaign by choosing the product or products you would like to be eligible for point-earning.
Next, you can assign the point percentage customers will receive when purchasing these products.
Lastly, all you have to do is set the date parameters you would like the campaign to run through, and select the retailers that you want to launch the campaign. As soon as the retailer accepts the campaign, it will start running at their store.
Whenever a customer purchases any of the campaign products at that retail store, they will earn points which they can use in the future to purchase specialty items in your online Swag Shop.
Key benefits of creating your own manufacturer campaigns:
● Delight the end customer
● Alleviate retailers from campaign creation
● Increase brand awareness
● Drive sales directly
● Ensure customer retention for you and your retailers
● Improve the shopping experience for the end user
● Motivate your retailers to place larger orders with you
You can also track how well campaigns are performing at different retail stores and compare the data, thanks to our user-friendly dashboard. Learn what stores are outperforming others and reward them for it by offering little incentives to place another wholesale order with you!
Well, that's Manufacturer Loyal~n~Save in a nutshell! Check out our 15-minute webinar that will walk you through the ins and outs of using the dashboard, setting up campaigns, adding products to your Swag Shop, and measuring campaign success with our comprehensive reporting!
Interested in signing up for Loyal~n~Save, but have a few questions before you choose a plan? Or maybe you'd like to talk about the integration process? Feel free to contact us and one of our loyalty strategists would be more than happy to speak with you!
This article was written by Loyal-n-Save, an omni-channel customer loyalty solution for retailers looking to increase customer retention and new customer acquisition.