Tips to Keep Your Keep Your Customers Coming Back with a Restaurant Loyalty Program
Loyal customers will keep the revenues coming in. Based on a survey, loyal customers spend 57% more than non-regular clients, depicting the importance of repeat business. But how can businesses do it?
The right way to keep clients coming back is by developing a strong relationship with them. By doing so, it will motivate them to keep returning to your restaurant and help your business grow. When it comes to restaurant loyalty programs, here are some helpful ways to enhance your customer loyalty planning.
A restaurant loyalty program is a customer loyalty program made especially for restaurants and visitors. Customer loyalty programs assess repeat customer purchases and provide them with a variety of rewards.
General rewards for the restaurant loyalty program involve discount dinner coupons, free dish options, and access to VIP and events such as a cheese tasting or a famous chef visit.
- According to Paytronix and PYMNTS, around 47% of restaurant visitors use at least one loyalty program.
- In 2020, Rewards Network witnessed a demand for loyalty programs after the pandemic.
These statistics show the impact of loyalty usage in the restaurant sector. Different chains have enhanced their restaurant rewards programs to boost their market share, increase customers’ visits, and add to their earnings.
The best example of this is Popeyes. They launched their first loyalty program called Popeyes Rewards, offering access to events, promotions, and the chance to earn and redeem points on menu items. Recent statistics show that restaurants using reward programs consumed more on-site than restaurants that don’t offer rewards with a program.
-
84% of loyalty program customers used their points to redeem things.
-
19% of loyalty program customers feel privileged.
Here is a list of the best ways to create a successful restaurant loyalty program:
Print punch cards
Paper loyalty cards are a great option if you need a simple idea to establish a successful restaurant loyalty program. When consumers visit the restaurant, customers get a card and get it punched every time they visit. After visiting a few times and collecting the desired points, they can enjoy a free meal or a special discount. However, as paper cards may get lost, this approach has gone digital, and the records are now kept virtual.
Referral incentives
Fast food restaurant loyalty programs are used to motivate customers and reward those who provide referrals. For instance, customers can be provided with a referral code to share with their friends and family. When the code is used, customers can earn points and receive a discount. To make the method successful, both parties are given some reward.
Social sharing rewards
By using this program, you can use the customer to develop an online presence for the restaurant. Customers are rewarded for sharing, liking, and following. Another known method is to ask people to tag someone to enter a contest, which boosts engagement and promotes the restaurant.
Choose loyalty programs
Restaurants can go the digital way and use loyalty program apps for restaurants to manage their loyalty programs. Some of the options are given below:
-
PosIQ
The program offers restaurants several options to customize their reward programs. They can track their guests and get insight into the marketing campaign ROI.
- Loyal-n-Save
This loyalty program app helps to implement cutting-edge loyalty reward programs. It works as an API solution to integrate your present POS system without switching it or undergoing complex processes. For better adaptability, you can use FTx POS.
Loyal-n-Save offers a customer-centric loyalty program to attract guests and boost sales. With this solution, you have the option to execute customized rewards to bring new customers.
A loyalty solution for restaurants is essential as it impacts the success of your restaurant. In addition to motivating repeat customers, keeping you ahead of your competitors, enhancing the customer base, and boosting sales, loyalty programs help establish word-of-mouth for a restaurant. Moreover, it helps develop sales and marketing for businesses and increases customer retention.
FAQs
1. Do restaurant loyalty programs work?
It depends on whether the restaurant loyalty program is a pressing one. The points accumulated by a customer can easily be spent at the restaurant. 80% of your future revenue is produced by 20% of the present clientele. Repeat business is the base of a successful restaurant, and a loyalty program helps to incentivize people to come.
2. How do I set up a restaurant loyalty program?
Restaurant loyalty programs come in a variety of shapes and sizes, all designed with the client in mind.
3. What are some good restaurant loyalty program ideas?
Restaurants can use campaign building, create an umbrella loyalty program, or create a swag store, which help to develop better loyalty and customer engagement.
4. How do I choose between the best restaurant loyalty programs?
Restaurants can choose from the many restaurant loyalty program options. Depending on factors like the program’s reach, the rewarding options, and the methods to boost customer engagement, restaurants can pick a feasible loyalty program.
This article was written by Loyal-n-Save, an omni-channel customer loyalty solution for retailers looking to increase customer retention and new customer acquisition.